Brand Guide Service Description:
Establish a strong, consistent identity for your brand with our Brand Guide Service! A well-crafted brand guide is essential for ensuring that your brand is presented cohesively across all platforms and materials. This service is ideal for businesses looking to define their visual and verbal identity in a clear and structured manner.
US$1,200
What We Offer:
Comprehensive Brand Overview: We begin with an in-depth understanding of your brand's mission, vision, values, and target audience. This foundation helps us create a guide that truly reflects your brand's personality.
Logo Usage Guidelines: Clear instructions on how to use your logo, including variations, color specifications, and spacing requirements to ensure your logo always looks its best.
Color Palette: A defined color palette that includes primary and secondary colors, along with color codes (RGB, HEX, CMYK) to maintain consistency across all marketing materials.
Typography Standards: Guidelines for font choices, including primary and secondary typefaces, font sizes, and usage examples to ensure uniformity in all communications.
Imagery and Graphics: Recommendations for the style of images, graphics, and icons that align with your brand identity, along with guidelines for their usage in various contexts.
Tone of Voice and Messaging: Define the language and tone that best represent your brand in written communications, helping to ensure that your messaging resonates with your target audience.
Examples and Applications: Practical examples of how to implement your brand elements in various formats, such as print, digital, and social media, providing a clear roadmap for maintaining brand consistency.
With our Brand Guide Service, you’ll receive a polished document that serves as a reference for anyone working with your brand, ensuring a cohesive identity that stands out and resonates. Let us help you articulate your brand's essence and make a lasting impression!
Comprehensive brand guide that will define you new brand. Set of rules, do's and don'ts that will help & guide you through your brand life.
Service includes 1 proposal.
* additional concepts are available for additional USD$565
* additional concept proposal refinements are available for additional USD$135/refinement
Secured payments are non-refundable.
* brand guide may require price correction based on your brief/complexity
Brand Overview:
Mission statement
Vision statement
Core values
Logo Usage:
Logo variations (color, black and white, grayscale)
Clear space and minimum size requirements
Incorrect usage examples (e.g., improper scaling, stretching)
Color Palette:
Primary brand colors
Secondary or accent colors
Color codes (hex, RGB, CMYK)
Usage guidelines and restrictions
Typography:
Primary font(s) for headings and body text
Font variations (bold, italic, etc.)
Font sizes and spacing
Guidelines for text hierarchy
Glossary
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options not included in base price:
Imagery and Photography:
Approved image styles and types
Guidelines for image usage and sourcing
Preferred photography or illustration styles
Graphic Elements:
Icons, patterns, or other graphic elements
Rules for their usage and placement
Consistency in graphic styles
Voice and Tone:
Guidelines for brand communication style
Tone of voice recommendations
Examples of messaging for different contexts
Brand Applications:
Examples of how the brand is applied across various materials (e.g., business cards, letterheads, presentations)
Guidelines for digital applications (websites, social media)
Brand Personality:
Descriptions of the brand's personality traits
Characteristics that should be reflected in communication
Examples:
Visual examples of correct brand usage
Usage Guidelines:
General do's and don'ts
Portable Document Format (PDF)