The "Beast's Claw" branding logo for Deyvison De Los Santos, known as "El Animal," powerfully captures his untamed and fierce persona.
The brandmark features a unique small letter "d" created from four angled stripes aligned with the golden ratio, symbolizing precision and balance. The inner space between these stripes mimics claw marks, representing Deyvison’s raw energy.
In its 3D form, the logo is rendered in a sleek silver surface with a hidden gold core revealed through the “scratches,” reflecting the duality of his tough exterior and valuable inner strength. The wordmark "DEYVISON D," set in Poppins Bold, complements the assertive brandmark with its strong and contemporary appearance in black, ensuring a cohesive and striking visual identity.
Poppins Italic is used as the supporting typeface, adding motion and energy that align with the brand's dynamic nature.
The color palette of sophisticated gold, silver, and black creates a powerful and modern brand image that emphasizes Deyvison’s external strength and strategic brilliance
★ ★ ★ ★ ★
The best , thanks for the creativity always.
Review by Anonymous client